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Jackson National Updates Branding

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A U.S. unit of Prudential P.L.C. is adopting a new logo and color scheme.

Jackson National Life Insurance Company, Lansing, Mich., has started the corporate branding campaign to emphasize its innovative approach to retirement planning products, the company says.

The company says it also has started the campaign to “strengthen brand synergy” between it and Prudential, London.

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