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Jackson National Updates Branding

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A U.S. unit of Prudential P.L.C. is adopting a new logo and color scheme.

Jackson National Life Insurance Company, Lansing, Mich., has started the corporate branding campaign to emphasize its innovative approach to retirement planning products, the company says.

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The company says it also has started the campaign to “strengthen brand synergy” between it and Prudential, London.