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Life Health > Running Your Business

Empire State Launches LTC Awareness Program

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New York state is kicking off a long term care insurance education and awareness campaign.

The state wants to encourage families to buy private LTC insurance from the 18 companies that sell the product in New York, officials say.

The campaign includes mass mailings; print, radio and television advertisements; a telephone hotline at (886) 950-PLAN; and a Web site at Document Link


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