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Life Health > Health Insurance > Life Insurance Strategies

Insurer Promotes Disability Insurance

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Illinois Mutual Life Insurance Company wants its agents to ask consumers, “What if your last payday was your last payday?”

Illinois Mutual, Peoria, Ill., is using that question to shape its May disability insurance awareness month campaign.

Campaign marketing efforts include nw postcards, new ads for local newspapers, new Web banners, a direct mail piece, a true story about a policyowner and disability statistics.

Illinois Mutual also has set up a consumer Web site, at Document Link


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