Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

Pru To Market Through ClubMom

X
Your article was successfully shared with the contacts you provided.

Prudential Financial Inc. will be advertising on a Web site aimed at mothers.

Prudential, Newark, N.J., has agreed to become the exclusive life insurance for ClubMom.com, a Web site run by CMI Marketing Inc., New York.

Managers of the site, which offers articles and message boards for mothers, say it has attracted 2.5 million members.

Prudential will run ads on the ClubMom site, sponsor ClubMom member newsletters, embed a small site of its own on the ClubMom site, and post links on the site to the Women & Finance section on Prudential’s own primary site.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.