A Midwestern insurer is rolling out a life insurance policy designed for consumers who want permanent coverage and steady growth in policy value.

Ohio National Life Insurance Company, Cincinnati, has introduced the Prestige Performance whole life insurance policy.

The policy, which may be suitable for business clients as well as clients buying insurance for personal use, offers particularly strong values during the 20th policy year and later policy years, according to Ohio National.

Optional features include a rider for waiver of premium for total disability and a rider that can provide extra term life coverage for primary insureds or other insureds.