Special Needs Pioneer Starts Marketing Firm

Nadine Vogel has left MetLife Inc. to start Springboard Consulting L.L.C., a firm that will help clients reach families of people with disabilities and other niche markets.

Vogel, the mother of 2 daughters with disabilities, formed Special Needs Advocate for Parents, Los Angeles, a nonprofit group, and the MetLife Division of Estate Planning for Special Kids.

Springboard, Mendham, N.J., will have a human resources arm and a cause marketing arm as well as a conventional marketing unit, Vogel says.