A life settlement company is getting into the business of helping policyholders keep their policies in force.

Coventry Capital, an affiliate of Coventry First L.L.C., Fort Washington, Pa., has started offering premium financing available to owners of existing policies.

Borrowers can use the market value of their policies as collateral, Coventry says.

Until now, most providers of premium financing have been offering it only to consumers buying new coverage, Coventry says.