A Minneapolis fraternal insurer is kicking off its 2006 hiring campaign.

The insurer, Thrivent Financial for Lutherans, says it hopes to add 675 new financial representatives to its sales force by the end of the year.

The company now has about 2,500 reps.

Thrivent, which has about 3 million members, will do the recruiting through its 30 regional offices, the company says.

Thrivent hired 737 reps in 2003, 728 reps in 2004, and 658 reps in 2005, according to company statistics.