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VantisLife Starts Bank Marketing Campaign (Corrected)

By Staff Writer

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A savings bank life insurer is trying to help banks increase their life and annuity sales.

VantisLife Insurance Company, East Hartford, Conn., is trying to help bank insurance sales reps by introducing the VantisLife V8 sales marketing program.

The program includes 8 points, including goals and compensation; referral programs; marketing strategies; direct response; communication; technology; wholesaler access; and training and development.

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