Brokers wish they understood insurers better.

Researchers at ING U.S. Financial Services, Atlanta, have published data supporting that conclusion in a report based on a survey of 300 financial professionals.

Almost 90% of the participants agreed that financial institutions that are difficult to work with cost them money, according to the researchers at ING U.S., which is part of ING Groep N.V., Amsterdam.

The researchers asked about companies that became easier to work with.

About 22% of the participants said financial institutions became easier to work with when the wholesalers became more responsive.

About 28% attributed improvements either to improvements in support or to simplification of product lines and product paperwork.