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MIB: Application Activity Breaks Slump

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U.S. life insurers are getting good news about consumer interest.

The MIB Group Inc., Westwood, Mass., says U.S. life insurers checked 2.7% more life insurance applications in January than they checked in January 2005.

In January 2005, MIB found that U.S. life application activity rose 0.9%, but, up until January 2006, that increase was the first and last MIB has recorded since 2004.

Application activity rose 0.6% for consumers age 60 and over, 2.2% for consumers ages 0 to 44, and 4.7% for consumers ages 45 to 59.

MIB is a nonprofit group that collects information about individual life insurance customers for most U.S. and Canadian life and health insurance companies. The group uses the search activity statistics for its own databases to compute the life application activity statistics.


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