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Group To Sell High-Resolution Sales Data

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Claritas Inc., a company that sells finely sliced market research data, is teaming with LIMRA International to offer life production figures broken down by the ZIP Code, the census tract and the block group.

Life insurance companies that submit their own sales data to LIMRA, Windsor, Conn., will be able to get the very high-resolution life sales reports through a new Small Area Market Share Consortium, according to Claritas, San Diego.