Consumers Want Easier Financial Services: Survey

Most investors would switch to a financial services company that makes managing their money easier, finds a recent survey by ING U.S. Financial Services Inc.

The ING Financial Planning and Investing Study of more than 1,000 consumers concluded 73% of consumer would switch to a financial services firm if it had a reputation for making financial planning easier.

ING U.S., a subsidiary of the ING Group, the Netherlands, also found 43% think retirement planning is harder than raising a child, vs. 28% who said child-rearing was harder. And 37% said it is hard to understand most financial services information.

When asked what makes a financial services experience easy, respondents listed these 7 factors:

Well-informed representatives: 79%;

Ability to provide straightforward information: 76 percent;