The Life and Health Insurance Foundation for Education is starting to work with life insurance companies and trade groups to plan the next Life Insurance Awareness Month.
In September 2006, LIFE, Washington, hopes to reach out to Spanish- and Chinese-language media outlets as well as to English-language publications.
In 2005, LIFE hired the actor Marilu Henner, who played Elaine in Taxi, to serve as the life awareness month spokeswoman. Henner, whose father died when she was a child, participated in 30 radio and television interviews discussing the importance of life insurance.