Investors gave certified public accountants the highest score for being trustworthy advisors, followed by certified financial planners, according to a new study.[@@]
Among investors surveyed by AFA Financial Group LLC, 23% rated CPAs as “extremely trustworthy,” while 18% said the same of certified financial planners. Financial television show hosts were given the lowest overall score, with only 3% calling them “extremely trustworthy.”
Of respondents who employed a certified financial planner in the last 5 years, 18% said they were “extremely satisfied,” and 58% said they were “satisfied” with the CFP’s performance.
When asked how they made most financial investment decisions, 30% said they used the advice of a certified financial planner, and 16% said they sought the counsel of an accountant or CPA.