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Nationwide Updates Home Page

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A giant multiline carrier is building a “lifecycle” approach into the design of its Web site.[@@]

The carrier, Nationwide Mutual Insurance Company, Columbus, Ohio, says it is incorporating the slogan “Life comes at you fast” in the site, at

The home page shows visitors how Nationwide can help them prepare for various stages of their lives, Nationwide says.

The redesign creates a common home page for Nationwide’s property-casualty units and financial services units.