A giant multiline carrier is building a “lifecycle” approach into the design of its Web site.[@@]

The carrier, Nationwide Mutual Insurance Company, Columbus, Ohio, says it is incorporating the slogan “Life comes at you fast” in the site, at http://www.nationwide.com

The home page shows visitors how Nationwide can help them prepare for various stages of their lives, Nationwide says.

The redesign creates a common home page for Nationwide’s property-casualty units and financial services units.