Blue Cross and Blue Shield of Kansas City is offering a new, subsidized health insurance plan to small employers that currently lack health coverage.[@@]
Kansas City Blue, Kansas City, Mo., is trying to hold the cost of the plan to a minimum by donating at least $1 million in direct subsidies, waiving half of its usual administrative fees, hiring a local group to administer the plans and asking brokers who sell program to accept low commissions.
Kansas City Blue also is requiring plan members to accept deductibles of $1,500 or $5,000.