Close Close

Life Health > Health Insurance > Health Insurance

Aetna Advertises Medicare Programs

Your article was successfully shared with the contacts you provided.

Aetna Inc. is kicking off a big national advertising campaign to promote its recent expansion in the Medicare market.[@@]

Aetna, Hartford, will be using television ads, print ads, direct mail advertising, relationships with drug stores, seminars for financial planners, brochures for insurance agents, and other vehicles to talk about its new Medicare Part D prescription drug plans and its Medicare Advantage managed care plans.