Aetna Advertises Medicare Programs

Aetna Inc. is kicking off a big national advertising campaign to promote its recent expansion in the Medicare market.[@@]

Aetna, Hartford, will be using television ads, print ads, direct mail advertising, relationships with drug stores, seminars for financial planners, brochures for insurance agents, and other vehicles to talk about its new Medicare Part D prescription drug plans and its Medicare Advantage managed care plans.