Assurant Health has started selling its RightStart individual medical insurance product in Montana.[@@]

Assurant Health, Milwaukee, has designed the RightStart policy for consumers who want inexpensive major medical coverage.

Assurant Health, a unit of Assurant Inc., New York, has used high coinsurance rates, low benefit limits and other product features to keep costs down. In some states, the cheapest RightStart policy comes with an annual benefit limit of just $100,000, according to Assurant Health.