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Life Health > Life Insurance

New Video Presentation Courts Women

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Massachusetts Mutual Life Insurance Company has released a marketing video for company agents who want to increase sales to women.[@@]

The new “Pearls of Wisdom” video features 19 video-based stories that can appeal to a variety of women facing a variety of financial issues.

Topics include college planning, long term care, disability insurance and retirement planning, and target audiences include business owners as well as executives, senior citizens, and mothers and daughters, according to MassMutual, Springfield, Mass.

The new video is the third video in MassMutual’s “Never kissed a frog. Never had to” series.


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