Prudential Financial Inc. is rolling out 2 national television commercials that dramatize the importance of life insurance.[@@]

In both commercials, a boy is watching television with his father, sees an ad from Prudential and asks his father whether the family has life insurance, according to Prudential, Newark, N.J.

In the first commercial, the father answers with a reassuring “yes.”

In the second commercial, the father hestitates, then says “no.”