LIMRA Flags Key Producer Hurdles

Winning the business of prospective clients is the top challenge of producers today, according to a new survey.[@@]

A report from LIMRA International, Windsor, Conn., reveals 53% of producers polled specified “attracting new clients” is a major challenge they are experiencing in their sales practice. This was the only issue that at least half of producers reported as a major challenge.

At least 40% of the producers identified the following four items as major:

? Compliance;

? Developing business relationships with CPAs, attorneys and other advisors;