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UnumProvident Takes New Approach With Fall Campaign

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UnumProvident Corp. is preparing to roll out new print and Web ads that will focus on benefits services and products other than disability insurance.[@@]

UnumProvident, Chattanooga, says the campaign will promote the company’s ability to help employers with supplemental benefits, benefits communication, benefits enrollment support, leave management, claims management, and health and productivity planning.

The slogan for the new campaign will be “Smart Service. Great Ideas.”

UnumProvident is aiming the campaign mainly at group benefit decision-makers, the company says.