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Practice Management > Building Your Business

Ricky Grunden

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President and CEO

Grunden Financial Advisory

2516 Lillian Miller Parkway

Suite 110

Denton, Texas 76210


[email protected]

Year practice began: 2001

Number of advisors in firm: 2

Number of clients: 90

Compensation method: Fee-only

Fee for managing assets: 2% down to 25 basis points, depending on asset level

Hourly rate: $200

Client minimums: $100,000

Assets under management: $45 million

Designation: CFP

Clientele: Corporate executives, many from technology firms

Previous incarnations: recruited into insurance business in 1974 while a student at the University of North Texas; set up solo advisory business in 1980 before joining Dallas/Rhoads/ Associates in 1986 (re-named Rhoads Grunden Lucca in 1996)

Outside interests: Golf, spending time with his eight children (aged 8 to 27), and doing the chores on his 20 acre ranch


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