A pair of health insurance veterans have joined to form Solid Benefit Guidance L.L.C., a new benefits firm that will serve employers in the New York area.[@@]

Solid Benefit, Hillsdale, N.J., will sell administrative services as well as insurance and plan design services, the founders say.

The founders are Bill Guerci, the former chief financial officer of Group Health Inc., New York, and Bill Resnick, who has been general manager of SystemedRx, a unit of Medco Health Solutions Inc., Franklin Lakes, N.J. Resnick also has been a vice president for national account sales at Empire Blue Cross and Blue Shield, New York.