AXA Financial Inc. has hired a former dot-com chief executive to be an executive vice president and head of marketing and product development.[@@]

The executive, Barbara Goodstein, previously was senior vice president of personal financial services at J.P. Morgan Chase & Company, New York. Before that, she was president of Instinet.com, a Web retail securities brokerage offshoot of Instinet Group Inc., New York.

Goodstein has a bachelor’s degree from Brown University and a master’s degree in marketing from Columbia University.

AXA Financial is an affiliate of AXA S.A., Paris.