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GAMA Project To Focus On Marketing

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The GAMA Foundation has hired LIMRA International to help it study the marketing strategies of successful insurance agencies and distribution firms.[@@]

Researchers at LIMRA, Windsor, Conn., will interview top field leaders and conduct other types of research to investigate ways that firms and agencies can supplement existing sales skills with community-based marketing strategies.

The GAMA Foundation is an affiliate of GAMA International, Falls Church, Va.

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