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The Big 7 Factors




Modest, rarely over-promises

Optimistic, welcomes new challenges


Pessimistic, underestimates self

Stubborn, overestimates self

Craftsperson, satisfied with simple life

High energy, thrives when multi-tasking


Finds multiple challenges daunting

Overloads schedule of self and others

Patient, inclusive of others

Drive to excel, never satisfied


Uncomfortable in leadership situations, gives up easily

Conflict with authority, trouble delegating, impatient

Works well alone, not swayed by social needs

Social leader, easily establishes rapport, meets people well


Shy, difficulty meeting new people

Hogs spotlight, wastes time, invades privacy

Listens well, doesn’t often interrupt

Directs conversation, gets to the point, stands up for self


Soft touch, doesn’t get point across

Talks and interrupts too much, argumentative, negative

Energized by time pressure, decisive

Careful, prudent accuracy checks


Impatient, rushes others

Indecisive, work deteriorates under time pressure

Disciplined, conventional, dependable

Makes things happen, colorful, cuts to the chase


Stodgy, trouble dealing with undisciplined people

Undisciplined, temperamental

Note to Editor/Designer: for each of the 7 factors, I have offered 2 statements, one positive (in green) and one negative (in red). My intent is to show that a factor, confidence for example, if low, has a positive and a negative impact on interpersonal interactions. The same is true if one is overconfident, that is, there is a positive spin one can put on being over confident, but also a negative spin. I have done this for each of the BIG 7 factors. Please call me if this is not clear. Thanks, Cam Anderson (519) 591-0524