The financial services arm of American Express Company, New York, will be using 2 new names Aug. 1, when it breaks away from its parent.[@@]
American Express Financial Advisors, Minneapolis, plans to change its corporate name to “Ameriprise Financial” after the split, AEFA says.
AEFA will use the Ameriprise name for several of its operating units, including its retirement services business, but the company will use another name, “RiverSource,”for its insurance, annuity, asset-management and outside distribution businesses, AEFA says.
AEFA financial advisors will do business as “The Personal Advisors of Ameriprise Financial,”AEFA says.