A unit of Conseco Inc. is making a push to sell permanent life insurance through the worksite.[@@]

The unit, Conseco Insurance Company, Carmel, Ind., says it will be writing its new Worksite UL policy for groups with as few as 5 participants.

Conseco will be writing the policies on a modified guaranteed issue basis or using a simplified issue underwriting system that takes tobacco use into account.

Employees can pay for the coverage, which is available in 38 states, through payroll deductions.

Optional riders include an accidental death benefit rider, a children’s term life rider and an accelerated benefit rider for home health and long term care.