For Your Bookshelf

Here’s my list of the best marketing books (modesty prevents me from mentioning any written by a certain L. Chambers). To order, you can visit the Investment Advisor bookstore (www.investmentadvisor.com):

Art & Fear: Observations on the Perils (and Rewards) of Artmaking, by David Bayles and Ted Orland (Continuum Press, 2001)

The Dream Society–How the Coming Shift from Information to Imagination Will Transform Your Business, by Rolf Jensen (McGraw-Hill, 1999)

The Fall of Advertising and the Rise of PR, by Al Ries and Laura Ries Beckwith (Harper Business, 2002)

Brag! The Art of Tooting Your Own Horn Without Blowing It, by Peggy Klaus (Warner Business, 2003)

The Tipping Point–How Little Things Can Make a Big Difference, by Malcolm Gladwell (Little, Brown, 2000)

Guerrilla Publicity, by Jay Conrad Levinson, Rick Frishman, Jill Lublin (Adams Media, 2002)