NU Online News Service, March 16, 2005, 4:34 p.m. EST
Cendant Marketing Group, Norwalk, Conn., says it is testing 2 products backed by Hartford Financial Services Group Inc., Hartford, and 4 other product concepts.[@@]
NOT FOR REPRINT
Direct Marketer Evaluates New Products (CORRECTED)
By
Staff Writer
March 16, 2005 at 07:00 PM
Share & Print
The products include comprehensive accident insurance backed by Hartford; an accidental death and dismemberment package backed by Hartford that includes special services, such as tax assistance and legal referrals, for breadwinners; a lump-sum hospital accident protection policy; a HealthSaver health discount program; a policy designed to protect consumers against total and permanent disability; and a package of travel discounts and trip-protection benefits.
CORRECTION: The original version of this article incorrectly described the relationship between Cendant and Hartford. Hartford is backing just 2 of the 6 products involved in the testing campaign.
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
