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Direct Marketer Evaluates New Products (CORRECTED)

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NU Online News Service, March 16, 2005, 4:34 p.m. EST

Cendant Marketing Group, Norwalk, Conn., says it is testing 2 products backed by Hartford Financial Services Group Inc., Hartford, and 4 other product concepts.[@@]

The products include comprehensive accident insurance backed by Hartford; an accidental death and dismemberment package backed by Hartford that includes special services, such as tax assistance and legal referrals, for breadwinners; a lump-sum hospital accident protection policy; a HealthSaver health discount program; a policy designed to protect consumers against total and permanent disability; and a package of travel discounts and trip-protection benefits.

CORRECTION: The original version of this article incorrectly described the relationship between Cendant and Hartford. Hartford is backing just 2 of the 6 products involved in the testing campaign.


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