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Financial Planning > Behavioral Finance

Marketing Network Boosts Volume

By Staff Writer

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NU Online News Service, Feb. 10, 2005, 9:02 a.m. EST

M Financial Group, Portland, Ore., says the addition of 2 new exclusive products helped it increase sales 9% in 2004, to $957 million.[@@]

M Financial, a network of financial services firms, recently began selling products designed specifically for the network from Prudential Financial Inc., Newark, N.J., and Lincoln National Corp., Philadelphia.

M Financial firms now market a total of 7 products designed for the M Financial channel, M Financial says.

Sales of life products from companies with strong ties to M Financial increased 12%, to $812 milion. Disability sales rose 25%, and broker-dealer affiliate transaction volume increased 20%, M Financial says.

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