NU Online News Service, Jan. 20, 2005, 2:51 p.m. EST

A Blue Bell, Pa., firm that helps consumers cope with health care and health insurance red tape has brought in a new executive.[@@]

The firm, Health Advocate Inc., has named Dr. Tom Wolk vice president of clinical operations.

Wolk, a pediatrician, previously was chief medical officer of Phoenixville Hospital, an affiliate of the University of Pennsylvania Health System. Wolk also has worked for Aetna Inc., Hartford, and he has been an attending physician at a large pediatric group practice.