NU Online News Service, Jan. 6, 2005, 11:55 a.m. EST

Jefferson National Life Insurance Company, Louisville, Ky., will be using iPipeline to put quoting tools for agents on the Web sites of participating brokerage general agents.[@@]

IPipeline is a Web-based service run by Internet Pipeline Inc., Exton, Pa.

Jefferson National is a unit of Inviva Inc., New York, a company that has developed new strategies for selling insurance products through the Web and using the Web to support sales by retail agents.