NU Online News Service, Nov. 29, 2004, 5:13 p.m. EST
Organizers of Life Insurance Awareness Month say they are happy with the effects of the promotional campaign.[@@]
The Life and Health Insurance Foundation for Education, Washington, the group that spearheaded the campaign initiative, worked to make September a time to educate consumers about life insurance and related products.
More than 100 life insurers and at least 13 trade groups participated in the campaign, LIFE says.