NU Online News Service, Nov. 18, 2004, 8:22 p.m. EST
Blue Cross of California has designed an extreme health insurance program for young adults between the ages of 19 and 29.[@@]
The new Tonik plans cost $64 to $123 per month, and they are designed to appeal to young, healthy consumers who have not bought health coverage because they have a hard time understanding why they need health coverage, California Blue says.
California Blue, a unit of WellPoint Health Networks Inc., Thousand Oaks, Calif., points out that almost half of full-time workers in the Tonik age group lack employer-sponsored health benefits and that 1.6 million California residents in that age group lack health coverage.