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Life Health > Health Insurance

ACORD Campaign Mocks Chaos

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NU Online News Service, Oct. 15, 2004, 3:02 p.m. EDT

A major insurance technology standards group is using cartoons to remind insurance industry executives about the importance of standards.[@@]

The Association for Cooperative Operations Research and Development, Pearl River, N.Y., is running print ads in major U.S. and European insurance trade publications that feature cartoons by Peter Steiner, a regular contributor to The New Yorker.

The cartoons promote standards by showing just how much can go wrong in a world without standards.

ACORD also will be using the Steiner cartoons to tempt executives to a section of its Web site, at

Executives who visit the site can see the Steiner cartoons and e-mail them others. The site also offers detailed information about the importance of standards and ACORD’s standards programs.

Gregory Maciag, ACORD’s president, is contributing to the campaign by publishing a book on the value and future of standards, ACORD says.


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