North Americans Vote With Their Masks

When researchers called 968 U.S. and Canadian residents in late September and early October to ask them about their political Halloween costume preferences, 25.4% said they would most like to dress as Bush, according to Savers Inc., Seattle, the discount chain that sponsored the survey.

Ronald Reagan came in second, with 24.7% of the costume vote. Slightly fewer than 23% said they would most like to dress as John Kerry.