NU Online News Service, Sept. 20, 2004, 3:12 p.m. EDT

BenefitMall Inc., Dallas, has hired Frank Smith and Dennis Fallon.[@@]

Smith will be the company’s chief information officer, and Fallon will be a regional vice president of sales.

Smith previously was chief technology officer at Burlington Resources Inc., Houston.

Fallon was senior vice president of sales and marketing at Blue Cross and Blue Shield of Wisconsin, Milwaukee, a unit of WellPoint Health Networks Inc., Thousand Oaks, Calif. Fallon’s region will include Colorado, Florida, Georgia, Illinois, Indiana, Ohio and Tennessee, BenefitMall says.

BenefitMall distributes employee benefits products and sales support services through the Web.