NU Online News Service, Sept. 7, 2004, 6:02 p.m. EDT
AXA S.A., Paris, has changed the name of The Equitable Life Assurance Society of the United States, New York, to AXA Equitable Life Insurance Company.[@@]
AXA Equitable did business under the Equitable Life name for 145 years. The name outlasted the Civil War, the Armstrong Commission hearings of the early 1900s and the entire 20th century.
But AXA has owned Equitable Life since 1992, and it decided to change the unit’s name for marketing reasons, executives say.