AXA Renames Equitable Life Unit

“This new presentation of the Equitable and AXA brand names creates a powerful brand image that more accurately reflects our relationship with the AXA Group and our vision to become the industry leader in providing financial protection,” says Christopher Condron, president of AXA Financial Inc., New York.

AXA Financial is the AXA subsidiary that runs AXA Equitable and other AXA holdings in the United States.

AXA Equitable product and fund names will stay the same, and the name change will have no effect on the unit’s insurance company license or the terms of any life insurance policy or annuity contract, AXA Financial says.