NU Online News Service, Aug. 13 2004, 2:16 p.m. EDT

Group Dental Service of Maryland Inc. has contracted with Kelly & Associates Insurance Group to sell its deneX line of dental insurance products to businesses.[@@]

Under the agreement, Kelly, in Hunt Valley, Md.. will handle marketing, enrollment and billing functions, while GDS, in Rockville, Md., will take care of claims processing and other administrative tasks.

Kelly & Associates is an insurance administration, brokerage, and consulting firm specializing in health care services for employers. It has more than 700 agents and brokers and nearly $1 billion in annual premiums under management.

GDS introduced deneX last year, which it offers to employers with as few as 5 employees as well as large companies. The line includes traditional indemnity plans and both paid provider and exclusive provider organizations.