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Kaiser Hires HealthMedia

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NU Online News Service, July 30, 2004, 4:12 p.m. EDT

Kaiser Permanente, Oakland, Calif., has hired HealthMedia Inc., Ann Arbor, Mich., to help it promote wellness programs.[@@]

HealthMedia uses strategies based on behavioral science research to persuade workers to eat better, control their weight and stop smoking.

Kaiser Permanente provides health coverage for 8.2 million U.S. residents.