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Pru Introduces UL Primer

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NU Online News Service, June 24, 2004, 3:13 p.m. EDT

Prudential Financial Inc., Newark, N.J., has introduced a 1-page primer to explain why some consumers might be better off with universal life insurance than with term life.[@@]

The primer, “Protection for Life? The UL Alternative,” argues that UL insurance might provide better long-term protection for some consumers because of the permanent nature of UL coverage and the fact that policyholders do not have to face repeated medical underwriting scrutiny.

The primer is the second in a series of “Life?Making It Happen” consumer education pieces, Prudential says.