NU Online News Service, June 11, 2004, 1:49 p.m. EDT – Blue Cross of California is offering agents a Web-based health insurance sales system.[@@]

California Blue, a unit of WellPoint Health Networks Inc., Thousand Oaks, Calif., says agents can put the new PlanFinder tool on their Web sites.

Consumers can use the tool to buy individual and family coverage themselves, or they can use the tool to shop for coverage, then buy the coverage from agents offline, California Blue says.

The system can generate quotes, take applications and accept electronic signatures.

California Blue can send qualified applicants “instant approval” through electronic mail, California Blue says.

California Blue has licensed the PlanFinder technology from Riverwood Solutions Inc., Waukesha, Wis., and Online Insight Inc., Atlanta.