When it comes to compliance, mike leonetti has a matter-of-fact attitude that led him to hire a chief compliance officer–John O’Brien–in 1997 for his now 22-year-old Buffalo Grove, Illinois firm, Leonetti & Associates. For Leonetti, taking responsibility for compliance is simply “part of building a business.” O’Brien not only peruses all marketing material for the practice, he also spot-checks client statements to ensure the accuracy of performance figures, and pre-approves the firm’s client e-newsletters. “Many planners may be great technicians or great relationship people,” notes Leonetti, “but compliance work is tedious. You need a person who likes the details.”
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