NU Online News Service, May 28, 2004, 2:31 p.m. EDT – Prudential Financial Inc., Newark, N.J., has introduced a 1-page primer to explain the value of permanent life insurance.[@@]

The primer, “Life Is A Balancing Act,” argues that consumers can take care of both temporary and long-range needs on today’s budget.

Combining term and permanent coverage can cut lifetime insurance costs and ensure that consumers whose health deteriorates have access to coverage, Prudential says.

The primer is the first in a series of “Life?Making It Happen” consumer education pieces, Prudential says.