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WebMD Wins CIGNA Web Content Contract

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NU Online News Service, May 19, 2004, 2:05 p.m. EDT – CIGNA Corp., Philadelphia, has agreed to add health information and tools from WebMD Corp., Elmwood Park, N.J., to its health insurance member Web site in the fall.[@@]

The price of the deal and other terms were not available.

CIGNA and WebMD will personalize the health and benefit information to fit with each plan member’s demographic profile, health benefits, health status, risk factors, personal interests and readiness to change health behavior, CIGNA says.

One feature will help members who have a choice of plans compare different plans, and a second feature will give members the ability to record and track personal medical care and results online.

A third feature, a Health Quotient Health Risk Assessment, will give members personalized health improvement plans.