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New York Life Names New Chinese Marketing Head

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NU Online News Service, April 27, 2004, 2:15 p.m. – New York Life Insurance Company has appointed Lily Ku as manager of the Chinese marketing unit of its agency department. [@@]

She replaces Sally Mak, who will work on special projects for New York Life International.

Ku’s duties will include supporting Chinese agents and field managers to increase sales and reinforce New York Life’s image in the Chinese-American community.

Ku was born in China and came to the United States in 1995. She joined New York Life’s Long Island general office as an agent in 1997 and became a partner in 2002.


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