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Financial Planning > Behavioral Finance

NFP To Market GE Benefits Products

By Staff Writer

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NU Online News Service, March 24, 2004, 12:14 p.m. EST – National Financial Partners Corp., New York, has formed a benefits marketing alliance with GE Financial Employer Services Group.[@@]

National Financial is a for-profit marketing group that represents about 165 independent financial services distribution firms.

GE Financial Employer, Enfield, Conn., a unit of General Electric Company, Fairfield, Conn., sells group insurance products designed for employers with 2 to 1,000 employees.